I craft stories people connect with
I work at the intersection of tech, media, and audience. My background is in product, but the thread across my work is finding the story behind what a company builds and making people care about it. I've done that in music streaming at scale, and on the conference stage with founders and leaders from Descript, Suno, Patreon, PlayStation, and Discord. I'm especially interested in how AI reshapes creativity and judgment, and what helps technology support better thinking rather than replace it.
Selected work & writing
Telling a Better Story
Two projects, two formats. One in streaming, one in live media. Both start from the same question: what needs to be communicated here, and who is it for?
View case studies
Noises of AI
Notes on AI, media, and product judgment. What's worth building, what's overhyped, and what should stay human.
Read notesOpen to conversations about media, AI products, and creative work.
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